Investment need: € 150.000
DeMonth is an online platform where women can get their menstrual and sustainable femcare products delivered to their doorstep or in their mailbox.
Product
DeMonth not only stands for convenience and luxury for the hard-working women of the Netherlands, but also for a sustainable and honest world. We believe in transparent production and products that contribute to a better world. With DeMonth we want to ensure better menstrual hygiene in developing countries. This way we can ensure that more and more girls in Africa have access to tampons and sanitary pads every year!
Your Period is Our Problem!
Team
The team consists out of four IT specialists, who happen to be four men:
Gideon Boadu: Sr. Data Analyst – Disney Streaming Services
Max de Groot: Business Analyst – KPMG
Jearmey Brenet: Graduate Student Amsterdam University of Applied Sciences
Shervin Wong-A-Soy: Graduate Student Amsterdam University of Applied Sciences
Traction
Within less than Three months, DeMonth has acquired more than 50 paying subscribers (this amount increases every day). With a retention rate of 94%.
DeMonth has recently also been featured in renowned women’s magazines like: VIVA and Flair Online
Business Model
DeMonth is a subscription based product which recurs every menstrual cycle. Therefore we have a steady revenue stream every month from our subscribers. The average amount spent per customer per month is €10,00. Our average cost of good sold is €7,50, meaning we make €2,50 profit per box per month.
Funding need
An investment of €150.000 is needed. We will use this money to further develop our product, create Native iOS & Android apps and put us on the map by setting up marketing campaigns.
The money will be spent over 1,5 to 2 years. The first step will be the creation of marketing content (photos, videos, interviews etc.) and setting up our marketing plan. After this we will steer our focus towards the creation of the applications and further product development. The last step will be scaling up our marketing to a national and global level.
